RECOVERY IN SPORTS WITH HYPERICE – A BRAND THAT IS REVOLUTIONISING THE FITNESS WORLD FOR THE BETTER

Whether you are a professional athlete, go on afternoon walks to clear your mind, or engage in that leisurely cycle around your neighbourhood – recovery is still key.

It is during rest periods that active individual’s bodies adapt to the stress placed upon them during workout sessions, exercise and competitions. Rest also provides time for mental preparation and reflection.

Hyperice has developed a range of products, that not only make recovery more enjoyable, they help to relieve tension, unlock sore muscles, and prime your body and mind to be at their best, so you can always find more time to do what you love to do.

The brand has become so evolved that the likes of Rory McIlroy, Daniel Ricciardo, Connor McDavid, Klay Thompson and more, have recently joined the likes of Naomi Osaka, Erling Haaland, and Virat Kohli as Hyperice Athlete-Investors to Fuel Global Growth.

Other new athlete-investors include 2x NBA All-Star Jayson Tatum, 2x PGA TOUR Champion Tony Finau, NBA Champion Khris Middleton, 6x MLB All-Star Nolan Arenado, MLB All-Star Matt Chapman, 4x MLB All-Star Justin Upton, World Series Champion Dexter Fowler, The Masters Champion Sergio Garcia, Professional BMX Athlete Nigel Sylvester, Master Trainer and Performance Specialist Joe Holder, and top gaming personality Nicholas Kolcheff, known as NICKMERCS.

These athletes join Hyperice’s current roster of existing high-performing athlete-investors such as, Seth Curry, Anthony Davis, Rickie Fowler, DeAndre Jordan, Jarvis Landry, Patrick Mahomes, Christian McCaffrey, Ja Morant, Chris Paul, Ben Simmons, Kelly Slater, Fernando Tatís Jr, J.J. Watt, Russell Westbrook, and Trae Young.

Their mission is simple – to help everyone on Earth move better, live better and be better.

Osaka, known for her vigorous serve and aggressive playing style, has been playing competitive tennis for over 7 years. To advance her career, Osaka partnered with Hyperice to help her body move and feel better on a daily basis.

“When I first started using Hyperice, I immediately noticed a difference in how loose yet strong, my body felt,” said Osaka. “I feel it is my duty as a professional athlete to educate my peers on the importance of taking recovery seriously. Previously, I would think to warm-up and recover before and after a tough practice or game. Now, I’m using Hyperice’s technology in my everyday life to make sure my body and overall health are being prioritised,” says Naomi Osaka.

We caught up with Hyperice Business Developer, Deon van Wyk, who gives us exclusive insight into this innovative brand and their products.

●      How is recovery and sports linked when it comes to performance? 

Recovery allows for improved performance as it permits time for our body to heal itself in preparation for the next training load, and decreases the risk of potential injury. All these benefits allow for the attainment of new goals and personal bests.

●      Why is it important to recover quickly and correctly?

When athletes and active individuals, professional or not, are able to recover quickly, they can hit the next workout with their full ability and maximise performance.

●      Hyperice offers a number of products that aid in recovery. Why is recovery your main focus area when it comes to brand image? 

Hyperice is on a mission to help the world move better. As the global recovery technology leader, specialising in vibration, percussion and thermal technology, Hyperice is used by the most elite athletes, professional sports leagues and teams to optimise player performance.

In March 2020, Hyperice acquired Normatec, innovators of cutting-edge dynamic compression systems, in December 2020 acquired RecoverX, pioneers of intelligent thermal technologies, to deliver next-generation performance and wellness solutions, and in July 2021 acquired Core, both an app and a handheld meditation device designed to track heart rate and stress levels.

●      You’re linked to the likes of Naomi Osaka, Tony Finau and Kelly Slater, all from different sporting codes. Is it safe to say that Hyperice is beneficial to all sporting codes and athletes whether endurance or strength sports?

Absolutely! Hyperice is designed to help to relieve tension, unlock sore muscles, and prime your body and mind to be at their best – this is applicable to anyone who lives a healthy lifestyle or partakes in any form of physical fitness, be it endurance or strength sports. Our products are versatile enough for people to use who participate in any sporting code or activity.

●      Athletes need adequate time to recuperate from training and competition – how does Hyperice aid this?

Athletes understand the importance of exercise training for optimal performance and improvement. However, rest and recovery is also an important aspect of an exercise program because it allows the body time to repair and strengthen itself in between workouts. It also allows the athlete to recover, both physically and psychologically. Hyperice offers a range of products that not only cater to different areas of the body, but also different recovery tools which offer specific recover technology methods such as vibration, percussion and thermal technology.

●      Compression garments put pressure on peripheral veins, drive blood into larger, deeper veins, and, as a result, increase oxygen delivery to the muscles, reducing inflammation and speeding the removal of metabolic waste products. What compression products would you most likely recommend to an athlete who wants to speed up recovery?

Depending on the area of the body, the Normatec 2.0 takes the restorative massage experience further. It is a system created with the greatest performance and customisation. It is a system to help professionals raise their game to new heights. It includes pre-programmed and custom modes, each with various adjustable settings, allow you to tailor your massage needs so you can warm up and recover your own way.

●      Hyperice products are said to relieve tension and unlock sore muscles. What is the main benefit as an active individual when using your products? 

For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specialising in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), mind technology (Core by Hyperice) and contrast therapy (Hyperice X). We are a complete go-to when it comes to relieving tension, speeding up recovery, unlocking sore muscles, and priming your body and mind to be at their best.

●      Recovery goes hand in hand with multiple recovery methods. What would you recommend as an additional recovery tool, combined with the use of your products? 

In addition to the use of Hyperice products, we would highly recommend what is a familiar process to many, an ice bath! This causes the blood vessels of the body to constrict, pushing the blood away from the muscle because of the cool temperature. Once you are done and start to warm up, the vessels open up and allow blood flow back into the muscle, bringing with it more oxygen to help you recover.

Hyperice is used by the most elite athletes, professional sports leagues and teams to optimise player performance. Hyperice has applied its technology and know-how to industries such as fitness, esports, healthcare, massage, and workplace wellness on a global scale. 

Whether you’re a four-time Grand Slam champion or a novice beginner in your sport of choice, recovery and treating your body with respect is key to any form of athletics. 

South Africans can purchase Hyperice products on TakeAlotGear4UEveryShopebucks, and Momentum Multiply.

For more information, visit the newly redesigned hyperice.com.

Follow them on Instagram: https://www.instagram.com/hyperice/

PACKED WITH POWER – SHOWCASING THE HYPERSPHERE MINI:

Perfect for travel, the TSA carry-on approved Hypersphere Mini targets your tightest areas with precision to help you move better wherever you roam.

The Hypersphere Mini is a massage ball that fits into the palm of your hand. With three speeds of vibration—low, medium, and high—you can roll it over your muscles, wherever they need some loosening up.

The compact, textured, vibrating Hypersphere Mini is an affordable, travel-friendly massage ball that fitness enthusiasts swear by. Ideal for rolling out after a workout, but also great for those long workdays spending too much time sitting down.

https://hyperice.com/products/hypersphere-mini/

PRODUCT PREVIEW – INTRODUCING THE NORMATE 2.0 PRO LEGS

You’ve seen all your favourite celebrities and sportsmen, from Kylie Jenner to the Springboks, use this device. So what is the hype all about? The Normatec 2.0 Pro gives you the ultimate massage and recovery experience.

Taking the restorative massage experience further, the Normatec 2.0 Pro is a system created with the greatest performance and customisation yet. It is a system to help professionals raise their game to new heights.

Whether you’re an athlete with recovery in mind, or an expecting mother with heavy and tired legs, the Normatec Pro is here to quickly become your best friend.

The Normatec 2.0 Pro Legs puts you in control of your session. Pre-programmed and custom modes, each with various adjustable settings, allow you to tailor your massage needs so you can warm up and recover your own way.

Backed by Science this device is engineered for the world’s best athletes and active individuals alike. Packed with patented and proven technology, the device is all controlled by a customisable experience in the Hyperice App.

What makes this product so popular?

Hyperice: This product has been seen worldwide, by some of your favourite sportsmen and for all the right reasons. The Normatec 2.0 uses dynamic air compression to create a restorative massage that increases circulation, reduces pain and soreness, and helps you feel refreshed faster.

What makes this product beneficial for any individual looking to take their health and recovery seriously?

Hyperice: The Normatec 2.0 is beneficial as it brings you a therapeutic massage wherever you need it most. It’s quick, easy to use, and you can experience our patented and proven technology that combines superior comfort and design with customised sessions.

The leg attachments include premium materials and overlapping zones for gapless compression. What was the thought process when designing this product?

Hyperice: Comfort is key. We want our customers to feel relaxed and well-fitted when using these products.

The likes of Kylie Jenner has been seen using this device – how does it assist in the recovery of people with tired, swollen legs?

Hyperice: The Normatec 2.0 can be used by any individual who can benefit from such a product. One can customise each session with 7 intensity levels and give yourself a little extra attention wherever you need it most with ZoneBoost™. Whether its stiff legs after a workout, or simply tired heavy legs from a lot of standing, the Normatec legs will help you recover faster, and feel fully revived with its restorative massage.

The full Normatec range focuses not only on legs, but also one’s hips, and arms. How is massage therapy like this beneficial for the whole body?

Hyperice: Normatec 2.0 is beneficial to any area where it can treat. Beside quick recovery and a restorative massage, these products promote relaxation, the reduction of stress hormones; increased joint mobility and flexibility and the improved recovery of soft tissue injuries.

With Zoneboost Technology, The Normatec Pro provides extra time and pressure in a particular zone – making rest and recovery even more enjoyable.

The Normatec Pro can be used in the comfort of your own home, in your own space and your own time!

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